Katina Aleksandrova
marketing and Business Development Manager, South East Europe, Dormakaba
Katina Aleksandrova is an experienced Marketing and Business Development Manager with over 15 years of international experience in both B2B and B2C environments. Her professional focus is on achieving strategic goals while delivering short- and mid-term results. She has successfully worked in multicultural teams and international organizations, developing and implementing sales and marketing strategies, channel management, and brand management.
Katina brings proven expertise in marketing and communication strategy, business development, project management, and integrated marketing campaigns. She has extensive experience in team leadership, training and event organization, as well as executing advertising campaigns and internal communications. Her career is marked by a strong ability to understand key issues, build clear strategies, and lead teams toward operational excellence.